To Market, To Market: Getting Out the Message about the Value of Your Program

To get your message to stakeholders you need to know how to brand your program and create a marketing plan. Learn what it takes to develop a brand that has an impact. Discover the four steps needed in a marketing plan.

After this workshop, participants will be able to:

  • Create a list of stakeholders they wish to target
  • Develop an effective brand for their program
  • Draft and implement a basic marketing plan

Presented by: 

Onsite Program Subject Area: 

Advocacy and Communication Skills

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