ALA Online eCourse/e-book Bundle - “Marketing Academic Libraries” - Registration Now Closed.

Event Information

Date: 

Friday, October 28, 2011 - 9:00am to Friday, December 9, 2011 - 12:00pm

Event Type: 

Continuing Education - Webinar

Event Category: 

Marketing/PR
Professional/Personal Development

CEU Hours: 

4.5

Cost: 

$18

Payment: 

LibraryLinkNJ is subsidizing the cost for an additional 10 individual members to take this online training from the American Library Association.  The price to you is just $18! That’s a 70% discount off the list price of $60.

Payment (purchase order or check) payable to LibraryLinkNJ should be sent to:
LibraryLinkNJ, 44 Stelton Rd, Suite 330, Piscataway, NJ 08854
If you have any questions about payment, please contact us at 732-752-7720.

IMPORTANTRegistering for this class commits you to submitting payment and to taking the class.  No cancellations or refunds are possible for ALA eLearning discounted offerings.

When LibraryLinkNJ purchases a seat in an ALA eLearning class or course, there is no possibility of our receiving a refund.  This means, if you change your mind about taking this course, we cannot give you a refund.  This is important for you to know, as this is different from the refund policy for LibraryLinkNJ programs.

Deadline: The first 10 members to register by the deadline of 12 noon on Friday, December 9, 2011, are eligible for this discount.  

Target Audience

Academic Library Staff

Descriptions

In acknowledgement and support of Brian Mathews coming to New Jersey to be the keynote speaker at the VALE User Conference on January 5, 2012, LibraryLinkNJ is extending  this discount offer to a further 10 individual eCourse/e-book bundles of the ALA online eCourse “Marketing Academic Libraries” with Brian Mathews. 

This is a self-paced online tutorial adapted from the ALA Editions book Marketing Today’s Academic Library:  A Bold New Approach To Students

Estimated Hours of Instruction: 4.5 hours

Description

The library is a popular location on many college campuses, and if you’re a librarian, you want it to stay that way. With social networking and other Web 2.0 technologies saturating academic institutions across the United States, it’s crucial for librarians to skillfully use these tools to effectively market all aspects of the library’s appeal. In the Marketing Academic Libraries eCourse, Brian Matthews, an experienced academic librarian who has used technology for a variety of library outreach initiatives, will help you make sure your library is more popular than ever. Quizzes at the end of each lesson test your knowledge, while “Further Reading” suggestions point you in the direction of additional information.

About the Instructor:

Brian Mathews is the Assistant University Librarian for Outreach & Academic Services at the University of California, Santa Barbara. He has previously served as the user experience librarian at the Georgia Institute of Technology and as a reference librarian at the George Washington University. Brian has published numerous journal articles and is an active speaker and panel member on a variety of library topics, particularly on increasing the awareness of library services to students. He is also an advocate for empathic design, and is currently exploring new ways of encouraging patrons to participate in scholarly, creative, cultural, and service-oriented endeavors. His blog is The Ubiquitous Librarian.


eCourse Outline

E-Lesson 1: Why Should Libraries Advertise?

  •     Explore opportunities to make the library a rich setting for students
  •     Identify ways in which students benefit from the library setting

E-Lesson 2: Knowing the Student User

  •     Understand what your students really do in the library

E-Lesson 3:  The Library as Product

  •     Appreciate the nature of your library’s products
  •     Identify opportunities to match your services with user needs
  •     Inventory your products and align their use with your students’ needs

E-Lesson 4:  Market Research and Your Library

  •     Choose the most accessible tools to conduct market research
  •     Gather in-depth information about product use
  •     Use data and other information to promote your library’s products and services


E-Lesson 5:  Focus Groups and Ethnographic Techniques

  •     Appreciate the number of focus group and ethnographic strategies you can use to learn more about your students
  •     Apply information about your students in marketing your library’s products and services

E-Lesson 6: Building Relationships

  •     Appreciate the importance of relationships in strengthening your library’s visibility
  •     Explore potential key partners in strengthening the library’s relevance and visibility in the academic community

E-Lesson 7: Creating Your Brand Strategies

  •     Understand the meaning and purpose of brands
  •     Appreciate opportunities to build brand strategies

E-Lesson 8:  Promotional Building Blocks 

  •     Build successful promotional campaigns for the library’s products and services
  •     Understand the wide array of online mediums available for effective marketing and communication

E-Lesson 9: Measure the Impact

  •     Identify opportunities to measure success in marketing your library to users and non-users
  •     Explore a number of techniques you can use to assess your library’s marketing program

How this eCourse, e-book Bundle Works:

This bundle includes enrollment in the eCourse along with the companion e-book, a convenient way to enrich the professional development of library staff. The e-book includes the complete text of the print edition in several different file types, readable using a variety of software and devices.

About ALA eEditions e-books

eEditions e-books include bookmarked tables of contents and indexes for easy navigation within the book, and are readable using a variety of software and devices including:

  • Amazon Kindle
  • Sony eReader
  • iPhone’s Stanza eReader
  • Adobe Digital Editions eReader
  • MobiPocket eReader

This eEditions e-book is sold as a .zip file containing 4 folders of different e-book file types:

  • ePDF: .pdf file
  • ePub: .epub file
  • Kindle: .prc file
  • MobiPocket: .prc file

No eReader needed!

You can read eEditions e-books on desktop computers with these free downloads:

More information about the book’s content can be found at http://www.alastore.ala.org/detail.aspx?ID=3216

Notes

Online Access Information:

All eCourse participants must already possess access to the computer and software technology necessary to participate.

When LibraryLinkNJ purchases this bundle on your behalf, we will receive a downloaded .zip file containing the e-book and a PDF with instructions on how to enroll in the eCourse.  We will then send you the .zip file’s contents and the course access instructions.

Registration Information

Limit: 

10

Registration is now closed.

Deadline: The first 10 members to register by the deadline of 12 noon on Friday, December 9, 2011, are eligible for this discount.  

IMPORTANTRegistering for this class commits you to submitting payment and to taking the class.  No cancellations or refunds are possible for ALA eLearning discounted offerings.

When LibraryLinkNJ purchases a seat in an ALA eLearning class or course, there is no possibility of our receiving a refund.  This means, if you change your mind about taking this course, we cannot give you a refund.  This is important for you to know, as this is different from the refund policy for LibraryLinkNJ programs.

UserAccount: You need a User Account to register for any CE event.  If you have not done so already, go to (http://librarylinknj.org) and set up your User Account.

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