LibraryLinkNJ will purchase 10 individual registrations for the online, real time ALA TechSource webinar “A More Effective Social Media Presence: Strategic Planning and Project Management” with Sarah Steiner and Cliff Landis.
Date and Time:- Wednesday, September 12, 2012, 2:30 – 4:00 pm Eastern
The first 10 members to register by the deadline of 4 PM on Wednesday, August 22, 2012 are eligible for this discount. A waiting list is available.
Building a presence for your library on sites like Facebook, Twitter and LinkedIn is a great idea, but how do you ensure that you’re doing so in a strategic way that maximizes the benefit to your library and effectively organizes staff time and responsibility? In this workshop, Sarah Steiner and Cliff Landis will show you how to design and implement a social media plan that meets the needs of your patrons and also fits the capacity of your staff. With guidance for assessing your library users’ needs and getting stakeholders on board, you’ll be able to build a strategy from the ground up. You’ll also learn how to manage projects effectively and keep your plan flexible so your library can keep up with the constantly changing social media landscape.
How to assess your library users’ interest in social media
Planning for both users and staff
Techniques for effective project management and documentation
Using free or low-cost assessments to make user-centered decisions
About the Instructors:
Sarah Steiner is the Social Work and Virtual Services Librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library’s social media outreach, coordinating assessing, and regularly staffing the library’s chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation, and best practices in Georgia libraries. As a 2011 Library Journal Mover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians. Visit her website at http://www.bookleggerlib.net/.
Cliff Landis is the Web Services Librarian at Georgia State University. He is also a researcher, author and speaker on the role of emerging technologies in libraries, social network sites, user-centered service, assessment, and the co-evolution of humanity and technology. He has a diverse range of interests both within and outside of the library field, which help inform his unique perspective on the future of libraries.