ALA TechSource Webinar “A More Effective Social Media Presence: Strategic Planning and Project Management ”

Event Information

Date: 

Wednesday, September 12, 2012 - 2:30pm to 4:00pm

Event Type: 

Continuing Education - Webinar

Event Category: 

Administration
Marketing/PR
Professional/Personal Development
Technology/Digital/Web

CEU Hours: 

1.5

Cost: 

$14

Payment: 

LibraryLinkNJ is subsidizing the cost for 10 individual members to take this online training from the American Library Association.  The price to you is just $14! That’s a 75% discount off the list price of $55.

Please send payment (purchase order or check payable toLibraryLinkNJ) to:

LibraryLinkNJ

44 Stelton Road, Suite 330

Piscataway, NJ 08854

LibraryLinkNJ subsidizes the cost of each class to make high-quality, low-cost training available to staff of member libraries. Please pay registration fees promptly.

If you require an invoice before you can submit payment, please email your request to Nanette Cox - ncox@librarylinknj.org.  Please provide her with the name and date of the course.

IMPORTANTRegistering for this class commits you to submitting payment and to taking the class.  No cancellations or refunds are possible for ALA eLearning discounted offerings.

When LibraryLinkNJ purchases a seat in an ALA eLearning class or course, there is no possibility of our receiving a refund.  This means, if you change your mind about taking this course, we cannot give you a refund.  This is important for you to know, as this is different from the refund policy for LibraryLinkNJ programs.

Descriptions

LibraryLinkNJ will purchase 10 individual registrations for the online, real time ALA TechSource webinar A More Effective Social Media Presence: Strategic Planning and Project Management” with Sarah Steiner and Cliff Landis.

Date and Time:- Wednesday, September 12, 2012, 2:30 – 4:00 pm Eastern

The first 10 members to register by the deadline of 4 PM on Wednesday, August 22, 2012 are eligible for this discount.  A waiting list is available. 

Program Description:

Building a presence for your library on sites like Facebook, Twitter and LinkedIn is a great idea, but how do you ensure that you’re doing so in a strategic way that maximizes the benefit to your library and effectively organizes staff time and responsibility? In this workshop, Sarah Steiner and Cliff Landis will show you how to design and implement a social media plan that meets the needs of your patrons and also fits the capacity of your staff.  With guidance for assessing your library users’ needs and getting stakeholders on board, you’ll be able to build a strategy from the ground up. You’ll also learn how to manage projects effectively and keep your plan flexible so your library  can keep up with the constantly changing social media landscape.

Topics include:

  • How to assess your library users’ interest in social media
  • Planning for both users and staff
  • Techniques for effective project management and documentation
  • Using free or low-cost assessments to make user-centered decisions

About the Instructors:

Sarah Steiner is the Social Work and Virtual Services Librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library’s social media outreach, coordinating assessing, and regularly staffing the library’s chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation, and best practices in Georgia libraries.  As a 2011 Library Journal Mover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians. Visit her website at http://www.bookleggerlib.net/.

Cliff Landis is the Web Services Librarian at Georgia State University. He is also a researcher, author and speaker on the role of emerging technologies in libraries, social network sites, user-centered service, assessment, and the co-evolution of humanity and technology. He has a diverse range of interests both within and outside of the library field, which help inform his unique perspective on the future of libraries.

Notes

Online Access Information:

After the registration deadline, LibraryLinkNJ will purchase a "seat" for the webinar from ALA for each particpant.  We will provide ALA with particpant contact information. ALA will then send confirmation and all information needed to access the webinar directly to the participant's email.

Further technical information is at the ALA TechSource FAQ page.

This webinar is hosted by ALA and no one at LibraryLinkNJ can help you with technical problems, so please follow the instructions from ALA and read everything carefully in advance of the first class.

Once you have received instructions from ALA and have any questions about access, you can contact Dan Freeman at ALA - dfreeman@ala.org or call him at 312-280-5413.

Registration Information

Limit: 

10

Deadline for Registration is 4 PM on Wednesday, August 22, 2012.  A waiting list will be available.

IMPORTANTRegistering for this class commits you to submitting payment and to taking the class.  No cancellations or refunds are possible for ALA eLearning discounted offerings.

When LibraryLinkNJ purchases a seat in an ALA eLearning class or course, there is no possibility of our receiving a refund.  This means, if you change your mind about taking this course, we cannot give you a refund.  This is important for you to know, as this is different from the refund policy for LibraryLinkNJ programs.

UserAccount: You need a User Account to register for any CE event.  If you have not done so already, go to (http://librarylinknj.org) and set up your User Account.

If you have any questions, call Joanne Roukens at 201-874-6885 or Sophie Brookover at 732-943-6109 between the hours of 9 am - 5 pm.

LibraryLinkNJ, The New Jersey Library Cooperative
44 Stelton Road, Suite 330, Piscataway NJ 08854
Phone: 732-752-7720 | Fax: 732-752-7785
Toll free outside (732) Phone: 1-866-505-5465 | Fax: 1-800-793-8007

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which is responsible for the coordination, promotion, and funding of the New Jersey Library Network.