Marketing may not be in your job description, but if you’re finding yourself juggling library advertising along with your usual duties, you’re not alone! Many librarians have found themselves as “accidental marketers,” and let’s face it—without a background in marketing, it can be a daunting challenge. Fortunately, there’s help! Our newest addition to the LearningSpace is designed specifically for people like you who need quick, effective tips without the deep dive.
Library Marketing Made Easy is led by the engaging and experienced Kathy Dempsey. Known for her book The Accidental Library Marketer and a lifelong commitment to helping librarians promote their value, Kathy breaks down the essentials of marketing into manageable lessons you can put to work right away.
This course walks you through the four key phases of marketing in just five short, impactful lessons. You’ll learn to:
- Focus on and understand your audience,
- Set goals that make sense for your unique library,
- Plan and time your messages, and
- Execute and assess your campaigns effectively.
Whether it’s crafting a targeted message for a specific event or measuring your success, Kathy’s step-by-step approach ensures you’re covered, without needing a marketing degree to get there.
Meet & Learn with Kathy Dempsey and Other Accidental Marketers!
If you're planning to complete the course, we recommend registering for one of two Q&A sessions with Kathy in 2025! Take advantage of the opportunity to ask questions, share your experiences, and connect with other librarians who are juggling similar responsibilities. Don’t miss these valuable sessions where you can gain insights, discuss real-life challenges, and gather ideas from fellow “accidental marketers.”
Monday January 27th from 1:00pm to 2:00pm
Monday, March 10th from 1:00pm to 2:00pm
Kathy’s reputation for blending humor with marketing essentials has made her a favorite among library professionals. Her tips are easy to understand and, most importantly, ready for you to use right away.