Strategies for Effective Web Writing

Thoughtful, well-written content is integral to the user experience of your library’s online presence. Practicing effective web writing strategies reaches far beyond your website to anywhere people interact with your content online.

This webinar will cover the various types of web copy libraries create, as well as thinking about who your audiences are and how they read on the web. We will also talk about voice and tone, including the importance of being conversational, honest and kind. Finally, the talk will be chock full of essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon. Once you start to care about quality web writing, there is no going back. Be prepared to think critically, brainstorm and get amped about the power of well-written content.

Learning Objectives

After participating in this webinar, you will be able to:

• Identify the various types of web content your library sends out into the world
• Initiate the development of established voice and tone guidelines for your library
• Write web content using best practices and strategies