Small Changes, BIG Impact: Making Library E-Resources Impossible To Miss

Is your library’s digital collection the "best-kept secret" in town? It doesn’t have to be. Join us for a practical, high-energy webinar focused on turning your e-resources from hidden gems into household names.

In this session, we’ll cover ways to adjust your website’s real estate for more discoverability, email and social media strategies that stop the scroll, and how to turn your programs and events into marketing secret weapons that make e-resources a natural part of every patron’s visit. By the end of the hour, you’ll have a toolkit of low-effort, high-impact tactics to make your digital library visible, accessible, and - most importantly - impossible to ignore.

Presenter: Michelle Newcomb is the Communications & Development Coordinator at the Manhattan‑Elwood Public Library District and a 2025 LMCC Best of Marketing Public Library Honoree. An accidental marketer who loves creative problem‑solving, she’s dedicated to helping others feel confident and capable as they navigate library marketing.

Learning Objectives:
-  Identify barriers to eResource usage in their library and understand why patrons might not discover them.
-  Apply practical, low-effort strategies to improve eResource visibility on websites, in emails, and through social media.
-  Plan intentional outreach that balances effort with impact, using shared materials and repeatable approaches.
-  Leverage programs and events as natural opportunities to introduce eResources to engaged audiences.
-  Foster sustainable collaboration across library staff and community partners to maximize the reach of eResources.