Consistent, Accessible, Engaging: A Strategic Approach to Library Content Across Platforms

Libraries often manage digital content across multiple departments, but users experience a single, unified library website within a broader university system. This webinar will demonstrate how a well-structured content strategy can improve user engagement, enhance accessibility, and align library content with institutional branding.

The session will address the challenges of maintaining cohesion across multiple platforms while considering the unique needs of library users. Participants will learn how to map different types of digital content, such as instructional or service information, to the most appropriate platforms to improve usability and content management workflows.Attendees will learn strategies for simplifying library content creation, with practical examples that offer actionable insights to improve their own library's digital content.