Brand is not a logo. Brand explains the relationships among how you perceive yourself, how others perceive you, and how you want to be perceived. By closing the gap between how you wish to be seen and how others see you, you can begin to make better organizational decisions. Come learn what kind of a library you are a part of, and how that knowledge leads to better decision making, a clearer sense of status, and a path to your future.
Participants will be able to do the following:
- Identify their existing organizational brand, intended brand, and externally perceived brand.
- Summarize the most important elements of their organizational brand.
- Prepare a plan for future branding that affects decision making, audience engagement, and organizational clarity.
Note: The description is for a five hour program. A three hour version is available, but it will have less content and cover fewer topics. The presenter will work with you to determine which content will be included.
Special Note: This program is best-suited to county systems, consortia or other library groups with staff whose job focus is public relations and marketing.