Webinar: Understanding Your Personal Brand & Building Leadership Presence

Event Information
Event Type
Continuing Education - Webinar
Event Category
Professional/Personal Development
Target Audience

Open to all NJ library staff

Free of Charge; Registration Required
Event Materials

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Understanding one's personal brand and its impact on leadership and performance is the core theme for this webinar. Rooted in more than 20+ years of global business experience, JeanAnn Morgan, Principal, JAM Creative Communications, LLC has designed this program which seeks to help participants understand their impact on others and feel more in control of how they convey ideas and communicate in professional and personal situations. The webinar will help empower high-performing professionals with the understanding and insight to manage and build their personal brands. Rich real-world experience and specific tools will be discussed with a focus on the importance of integrating one's own style and personality into personal image. Participants will be introduced to self-assessment strategies for examining their personal brand and implementing personal brand best practices.

Key areas addressed include:

  • Understanding leadership presence and the power of personal brand image
  • Taking a mindful, strategic approach to personal brand building while assessing and taking control of one's personal brand for impact and effectiveness
  • Examining how to communicate one's personal brand verbally, nonverbally
  • Discussing the branding matrix and how it applies to personal branding
  • Defining and executing on the promise of one's own personal brand

The objectives of the webinar include:

  • Discuss the foundation of understanding one's personal brand and the role of leadership presence
  • Develop mindful, deliberate approaches to understand one's unique brand
  • Optimize one's personal brand and think about how leadership presence translates to personal effectiveness
  • Craft one's personal brand message(s)
  • Maximize the value of various communications channels to market skills and accomplishments effectively
Well, What Now? A Series for Mid-Career Librarians

This series is co-sponsored by:
New Jersey Library Association (NJLA)


Zoom Resources:

  • If you haven't used Zoom before, it works universally on computers and mobile devices. You can test at zoom.us/test.
  • Zoom Help Center: Video Tutorials
Registration Information