Visibility Over Perfection: Social Media for Libraries

Does your library’s social media feel like another "overdue" task on an endless to-do list? Between managing collections and serving patrons, finding the time to craft the "perfect" post can feel impossible. But here’s a secret: Your community doesn't need perfection - they need to see you.

Join us for a webinar designed specifically for busy library staff who need to balance a digital presence with limited time and resources. We’re moving away from high-production stress and toward "scrappy" storytelling - the kind that builds genuine connection without the burnout.

Presenters:

Megan Kaiser, Senior Resource Librarian at Wake County Public Library, has 20 years of library experience, 8 of them in design, communication, and marketing. Megan is admittedly a late adopter of personal social media who has ethical concerns about feeding the attention economy that is social media and its overlords. She is learning to 'just have fun with it' after being burned in a public scandal that played out on Facebook.
 
Katrina Vernon is Wake County Public Library’s Assistant Director, and has worked for WCPL since 2007. She is new to the communication and social media world, and, having never been burned, is always saying, “let’s just try it!” or, “what’s the worst that could happen?”

Learning Objectives:
-  Identify sustainable social media practices - Recognize low-barrier, high-impact strategies that fit within limited staff capacity and resources.
-  Apply practical tips for short-form video and photo content - Learn how to create simple, engaging reels and photos using free tools.
-  Develop a flexible, repeatable content strategy - Explore easy-to-implement themes without rigid calendars.
-  Shift mindset from perfection to progress - Gain confidence by seeing how experimentation and “scrappy” approaches can still drive engagement.