Social Media/ PR Librarian (Librarian 1), Cape May County Library

The Cape May County Library is looking for a positive, creative, and motivated Librarian to join the Outreach & PR team. The successful candidate will understand social media platforms, trends, strategies, and best practices and employ a creative approach in marketing the library to our patrons through various methods. The Social Media/ PR Librarian works closely with the Outreach Librarian and reports to the Assistant Director.

This position works 35 hours per week with a night and weekend covering the Info Desk at the Court House Branch. This position may require more nights and weekends providing PR support at events.

Duties and Responsibilities

• Establish and maintain social media presences on various platforms
• Craft timely and engaging content and marketing materials
• Coordinate with Departments and Social Media Team to create consistent and effective content
• Analyze statistics, visualize data, and track growth on all social media platforms
• Develop goals and lead social media campaigns
• Create public relations materials and press releases
• Partner with local media outlets to publicize the library’s materials, services, and events
• Support outreach efforts, including attending events and communicating with groups, organizations, and businesses in the county
• Selection, evaluation, and weeding for several Adult non-fiction sections

Knowledge/ Skills

• Cultural competence skills
• Excellent customer service skills
• Ability to work harmoniously with patrons and coworkers
• Excellent communication skills both verbal and written
• Excellent public speaking skills
• Knowledge of and comfort with creating publicity materials with computer software and programs including Canva and Photoshop
• Knowledge of social media platforms, including trends and best practices for non-profits
• Highly organized with good attention to detail
• Graphic design and photography skills/ experience preferred

Abilities

• Drive a car and hold a valid New Jersey driver’s license.
• Lift and carry bags or boxes weighing up to 40 pounds.
• Drive library bookmobile
• Able to stand for long periods of time
• Able to speak for long periods of time to groups of people
• Able to work a flexible schedule including multiple nights and weekends

Education/ Qualifications

• Master’s degree in Library Science from an ALA-accredited program required
• Have or be eligible for a New Jersey State Professional Librarian Certificate
• Candidates currently completing their final semester in library school will be considered
• New Jersey state residency required per N.J.S.A. 52:14-7 (L. 2011, Chapter 70)

Salary & Benefits: Hourly or salary as applicable

• Salary: $46,500
• 35 hours per week
• Health benefits, including dental, prescription and optical
• New Jersey pension
• 12 vacation days per year (increasing with years worked), 15 sick days per year, 3 personal days per year

To Apply

Please submit a resume, cover letter, and three professional references to Natalie Niziolek, Assistant Director, at natalien [at] cmclibrary.org by February 18, 2022.