The ongoing COVID-19 pandemic has fundamentally changed the way libraries interact with their communities. As we move into a post pandemic world, the Kinnelon Public Library is reassessing our role within the community- how we reach our patrons to offer them the educational and informational opportunities that they desire. Outreach to our community, gaining feedback on how we can best support our community and then using this feedback to influence our planning and programming is the basis for our work going forward.
The Marketing and Engagement Coordinator will be an integral part of this work. In collaboration with the Adult Program Coordinator and the Youth Services Librarian and under the supervision of the Library Director, the Marketing and Engagement Coordinator will focus on reaching out to the community through traditional and non-traditional marketing methods and social media. The successful candidate will understand social media platforms, trends, strategies and will have a creative approach to marketing our programs and services in order to engage our community.
The following job responsibilities are not a comprehensive list; however, highlight the core duties of the position:
- Establish and maintain social media presences on various platforms
- Create engaging content, marketing materials and press releases for library programs, services, surveys, etc.
- Conceptualize and deliver outreach opportunities with town and community organizations to promote library services, resources and programs
- Maintain and cultivate contacts with the general community, schools, other libraries, and borough employees to advance library outreach opportunities
- Oversee the library event/meeting room calendar including managing the meeting room bookings for library and community programming
Knowledge, Skills and Abilities:
- Ability to plan, coordinate and execute work both independently and with direction
- Strong written and verbal communication skills
- Proficient in social media platforms, internet, email, creative software and Microsoft office
- Experience presenting to groups
- Knowledge of design tools for creating flyers, graphics, newsletters, etc.
- Highly organized with good attention to detail
- A team player with the ability to maintain collaborative working relationships with library staff and community members
Qualifications:
- Bachelor's degree, preferably in Communications, Marketing or another similar field preferred
- Graphic design experience
- Minimum of two years of Communications/Marketing experience preferred
Schedule:
This is a part time position.
Compensation:
Salary is commensurate with experience
To Apply:
Interested candidates should email a cover letter, resume, three professional references and three examples of your work to Kimberly Fraone, Library Director, at kimberly.fraone [at] kinnelonlibrary.org and include "Kinnelon Public Library Marketing and Engagement Coordinator" in the subject line. Deadline to apply is August 16. The anticipated start date is September 12. Only applicants invited for interviews will be contacted.